About Sam

I build AI systems that run businesses without me in the room.

Not demonstrations. Not screenshots of a chatbot saying something clever. Working systems that publish content, send messages, track results, generate reports and repair themselves — running every day, on real infrastructure, whether I am awake or not.

What I actually do

My days are spent building and running automation: AI agents that supervise other agents, content pipelines that take a job from start to finished output, and monitoring that detects a failure and fixes it before a human notices something broke.

I run a private knowledge system built from more than sixty full courses — transcribed, indexed and searchable — so that when I need an answer, I am pulling from what experts actually said rather than guessing. That habit is the reason I can teach this honestly.

I work in Claude Code every day. It is the tool I reach for first, and most of what I have built over the last year runs through it in some form.

How I got here

I did not come from a computer science background. I learned this the slow way — building something, watching it break, working out why, and building it again. Thousands of hours of it.

That matters for how I teach. I remember exactly which parts were confusing, because I was confused by them. I know where beginners get stuck, because I got stuck there.

Why I started teaching

What I teach

Only what I use. If it is on this site, it is something I run myself. I have no interest in teaching theory I have not tested, or tools I do not personally rely on.

I teach beginners, because that is where the gap is widest and the change is biggest. There is no age limit on any course — students, parents and business owners sit in the same room.